Having high quality links from other websites is so important and even though I mentioned that at the end of the previous post on Link building techniques, I wanted to reiterate how beneficial it can be.
Jim Boykin has a great article on his site about Why that site with 50 backlinks beats your site with 1000 backlinks where he quotes:
It’s not always “He with the most links” who wins the game……often, “He with the right links” can win the game as well. Really, very often, he with the right 10 links can beat the guy with 1000 of the wrong links – I see it all the time.
Now that you know which websites are linking to your competitor, approach each of these sites and request a link – if they were willing to link to your competitor they might also be willing to link to you.
Not all the sites will be willing to give you a link… so how do you find other relevant sites which might link to you? Have a look at SEOBook’s Hub Finder tool.
This should keep you amused for a while.