When you read about link building one of the most important things that is constantly enforced is to write good content. When you write something that people find interesting, informative, humorous, controversial, educational or something that addresses a particular need, people are far more likely to link to you than if you have old, outdated content that provides no real benefit to the reader.
This is very true but the one thing that they often don’t mention is that all the best content in the world isn’t going to do you much good if no one knows your site exists.
So how do you tell the world you have great link-worthy content? The answer is Social Media.
A few weeks ago there was some controversy caused by Google taking away the ability to easily view supplemental results, so we built a little tool that addressed the issue. It was topical and well timed so we submitted an article to SEOmoz’s User Blog as well as the SEO Social Media Site Sphinn. Unfortunately, Google did some further updates causing our tool to stop working (further details on our Supplemental Results page), but whilst it was working, the article submissions generated both links and traffic.
Seeing the true benefits that Social Media can have, we wrote a Beginners Guide to Social Media and once again submitted this to Sphinn as well as StumbleUpon. Because the article was informative and somewhat educational, it generated even more interest, links and traffic than the supplemental tool.
A few days later we were playing with some keywords and for a bit of fun we managed to rank my personal blog for the search term Sexiest man in Brisbane. Even though the search term was completely non-competitive and generated very little traffic, it provided a unique and humorous approach that generated more buzz and interest than we anticipated. Because of the initial interest we gained, we put together an article talking about the success and submitted it to SEOmoz’s User Blog – Sexiest Man In SEO. This helped us learn that it is quite possible to generate traffic from non-competitive sources.
Each of the above examples shows ways that we managed to generate traffic, links and interest by writing good content and then utilising Social Media to spread the word.
How can your business take advantage of Social Media?
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