Last week San Jose hosted the Search Engine Strategies conference. The conference spanned 3 days and featured 74 different sessions (most of which had multiple speakers and/or panelists)… so there was a lot of great information being shared over those few days.

Search Engine Roundtable covered most of the sessions and have provided write-up’s on their site. In alphabetical order, here’s the listing of sessions they covered:

1. Ad Exchanges are Changing Everything
2. Ad Testing: Research and Findings
3. Ads in a Quality Score World
4. Advanced Paid Search Techniques
5. Advertising Track: Search Ad Buyers Forum
6. Are Paid Links Evil? *
7. B2B Tactics
8. Benchmarking An SEM Campaign
9. Buzz Monitoring
10. Content is King *
11. Contextual Ads & AdSense Clinic
12. Converting Visitors Into Buyers
13. Copyright & Trademarks: What SEMs Should Know
14. Creating Compelling Ads
15. CSS, AJAX, Web 2.0 and Search Engines
16. Domaining and Address Bar-Driven Traffic
17. Earning Money From Contextual Ads
18. Fun with Dynamic Web Sites
19. Getting Traffic from Contextual Ads
20. Images & Search Engines
21. In House: Big PPC
22. In House: Big SEO
23. In House: In, Out, or in Between?
24. Introduction To Search Engine Marketing *
25. Keynote Conversation with Jim Lanzone of Ask.com
26. Keynote Conversation With Marissa Mayer
27. Landing Page Testing
28. Link Baiting *
29. Link Building Basics *
30. Local Search Marketing Tactics
31. Meet The Crawlers
32. Meet the Video Search Engines
33. One Billion Searchers
34. Organic Listings Forum
35. Personalization, User Data
36. Podcast and Audio Search Optimization
37. Post Search Ads
38. Public Relations Train Wrecks in the Interactive Biz: Disaster Can Be Avoided!
39. Putting Search Into the Marketing Mix
40. Search Advertising 101
41. Search APIs
42. Search Engine Friendly Design *
43. Search Engine QA on Links *
44. Search Engines On Click Fraud
45. Search Marketers On Click Fraud
46. Search Term Research and Targeting *
47. Searcher Behavior Research Update
48. SEM Pricing Models
49. SEO Q&A On Links *
50. SEO Through Blogs and Feeds *
51. Shopping Search Tactics
52. SMO: Social Media Optimization *
53. So You Want To Be A Search Marketer!
54. Successful Site Architecture
55. The Search Landscape *
56. The SEO Reputation Problem *
57. Universal & Blended Vertical Search
58. Usability *
59. User Generated Content
60. Video Search Optimization
61. Web Analytics and Measuring Success
62. What is a Brand Vehicle? Integrated Marketing Together Forever
63. Wikipedia & SEO
64. Writing for Search Engines *

You’ll notice I’ve put an asterisk (*) next to some of the sessions above – these were the ones that I personally enjoyed reading about. Let me know which ones were your favourites.

ShareThis