SEOing for the Greater Good

At a business networking function towards the end of last year, I met a woman who was promoting a charity cook book designed to raise money for premature babies at the Royal Brisbane & Women’s Hospital.

The One-Armed Cookbook is a collection of easy recipes (supplied by friends, family, chefs and even a few celebrities) specifically designed for busy people wanting to create tasty food on the run.

Some of the chefs include UK celebrity cook Gordon Ramsay, media personalities Mel and Kochie from Channel 7’s Sunrise and award-winning Australian chefs Phillip Johnson (from Ecco), Alastair McLeod (from Ready Steady Cook) and Brad Jolly (from Alchemy).

Tara (one of the key people responsible for the book) explained they had done a lot of great off-line work over the past 12 months, but sales had started to drop and she didn’t know how to re-create the hype and keep the momentum going…

With 100% of the proceeds from book sales going directly back into the hospital, plus the cause being so worthy, I couldn’t help but offer our free assistance.

Over the last month we’ve been using social media to generate additional traffic to the site and within days of launching the campaign the unique visits to the site started sky rocketing. Even though these results are very good, when sick kids are involved, “very good” just isn’t enough – now I’d like to ask your help to raise further awareness.

If you’re a fellow blogger, SEO or just a concerned and caring reader, we would really appreciate it if you could help spread the word, perhaps write a post or send some link love to the One Armed Charity Cook Book.

It also looks like we’re not the only SEOs with a soft spot for charities – Lisa Barone (from BruceClay.com) is currently running a SEO Charity Contest.

When was the last time you used your SEO powers for the greater good?