7 Reasons To Embrace Social Media

Have you ever been talking with a prospect and 5 minutes after the conversation ended, you thought to yourself – “I should have mentioned ….. ” or you think of a humorous comment or something else relevant that would have helped leave a good impression.

The problem is that the moment is now gone and there’s nothing you can do about it.

Now imagine that conversation was taking place online. Perhaps it was a comment you were making on a blog or replying to a forum post.

If this were the case, things would be very different for the following reasons:

1. For starters you would have plenty of time to prepare a good response.
2. You can incorporate links to other useful resources that further re-enforce your opinion.
3. It’s a lot easier to add humour if you don’t have to worry about timing and/or delivery.
4. Others can provide feedback on your comments allowing you to further clarify your opinion and go into further detail where required.
5. Once you’ve stated your opinion it remains online for others to read long-after the initial post which can work very well in helping improve your authoritative status on a particular topic.
6. If it’s a topic that you are not an expert in, you can always do some online research before replying.
7. Your contributions in forums, blogs and other social media websites can help add further value to that community as long as you put a little time and effort into your responses.

A lot of businesses don’t see the benefit of becoming involved in such online communities but as you can see from the seven points above, it can be a very valuable tool (especially if you are like me and your face-to-face interaction could do with a little work).