Author Archive for Pete



The blurred line between what is SEO and what isn’t

Just read an interesting post on Ben Wilks’ Blog about SEO and Social Media.
Basically Ben comments on a thread over at WMW which indicates that social media is a waste of time and doesn’t yield a great deal of SEO value.
I both agree and disagree with this.
But before continuing, it’s important to understand what [...]

Experiences that blog readers have with their favorite blogger

Back in April last year I was contacted by Bo McGath, an Honours student in Communication and Cultural Studies from the University of Queensland, Australia.
Bo was researching the experiences that blog readers have with their favorite blogger for her Honours Thesis and asked if I’d be willing to assist by providing some information and feedback [...]

Great Expectations

SEO is a balancing act between doing actual SEO work and effectively managing your clients’ expectations.

Let me introduce to you Mr New Client who has limited knowledge of how the search engines index sites.
Due to his limited knowledge, he really has no clue as to exactly what we (as SEOs) do or how we do [...]

How to attract more visitors by keeping your staff happy

Everyone wants more people to click on their website and this is very important – after all, the more clicks you receive, the more sales and enquiries your likely to get, but what a lot of people don’t realise is that a website’s click-through rates can also have an impact on your search engine ranking. [...]

If looks could kill… your search rankings

Over the past couple of weeks I’ve been slowly catching-up with my RSS feeds and of the many things I’ve read, there was this post: The Site Was About…uh, It Was Orange? (submitted to SEOmoz by Sarita from Rise Interactive).
The basic premise of the post was that it would be good if search engines [...]

You go away and look what happens

For those of you who’ve noticed the blog has been a bit quiet lately was because I took a vacation for a few weeks, and it was brilliant.  Apart from doing some holiday updates on my personal blog, I pretty-much switched off and took a proper break (something I haven’t done in a very long [...]

How to improve your blog’s performance

A friend who has recently started blogging asked me how she could improve the performance of her blog.
Even though we’re not huge, I like to think that this SiteMost SEO Blog is reasonably successful (well at least by my performance indicators it is). Each month we continuing to attract new subscribers (sure it’s slow, [...]

Happy Birthday SiteMost Blog

It only seems like yesterday that we decided to start this SEO blog, but if you scroll back through the archives you’ll actually find that 12 months ago (today) the first SiteMost blog post appeared.
Since then, over 52328 words have been written attracting 127 comments, about 150 subscribers and over 45,000 visits to the site.
In [...]

What if you couldn’t demonstrate the product you’re advertising – A story about Beer

I love beer commercials! Of all the advertising I am bombarded with on a daily basis, the marketing of beer has always stood-out as a shiny beacon of wit and entertainment in an otherwise dreary ocean of uninspiring advertising material.
The interesting thing is that the reason beer commercials are so good is because legislation [...]

Sometimes venturing won’t gain you anything

Remember the old adage – “nothing ventured, nothing gained”? I think it should be changed to: “planning is required to get the most gain from your ventures” (ok, perhaps that doesn’t quite flow as well as the original, but you get the idea).
Sure, venturing is a very crucial step and without venturing you will [...]




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