If you’re reading this we can pretty-much assume you aren’t Wikipedia, you don’t run a Government ( .gov ) or Education ( .edu ) website, your site wasn’t launched back in 1993, you don’t have 1,470,000 inbound links from decent, relevant websites and over 2 million pages of unique content cached by Google.
If you do [...]
Author Archive for Pete
It’s not uncommon for SEOs to make recommendations which will improve the usability of a client’s website although will have little-to-no impact as far as the search engines are concerned.
I’m not talking about fixing the navigation structure, applying no-follows to certain pages to help sculpt the flow of linkjuice, converting image links to text where [...]
Over the past couple of months I’ve stepped out of the social media circles, haven’t Twittered, Sphunn, Stumbled and temporarily stopped blogging as a lot has been happening. Things like:
Purchasing my first house, then spending a couple of weeks moving, another couple of weeks unpacking, assembling furniture and all the other things that happen [...]
A couple of months ago I had a meeting with a client who had done his Search Engine Optimisation (SEO) research – he knew what keywords were and that it was important to chose the right ones, he understood the value of links, anchor text, title tags etc.
Normally this is great because many of the [...]
Throughout history people have always wanted to share their stories. It started with cave paintings, campfire tales, carvings in stone tablets and scrolls which evolved into books. Some of the more artistic and creative people have told their stories through paintings, sculptures, songs and poetry. With Valentine’s day a few weeks ago, [...]
No, I’m not talking about black, white, blue, grey or any other coloured hat you might wear whilst doing SEO, but instead I want to talk about how Search Engines are really very much like fashionista’s.
To explain this a little better, let’s look at how the fashion industry works.
A designer will come-up with a ‘new [...]
Web traffic – an offline example
Published by February 13th, 2008 in Marketing, Social Media and Web Development. 6 CommentsI was driving to work this-morning and on the news there was traffic congestion all over the city, and this got me thinking – what causes increased traffic.
In the off-line world, you’ll usually notice traffic increases for a number of reasons:
It could be because a particular area has become increasingly popular – the ‘cool’ place [...]
If you ever go into an Abercrombie and Fitch store it’s almost like walking into a night club with the music and the lighting, but the thing that stands-out most of all (well at least to me) is the smell. The place is filled with one of their fragrances that makes it unlike most [...]
You can’t judge a site by its Meta
Published by February 1st, 2008 in Keywords and Marketing. 0 CommentsWe all know the old adage – “you can’t judge a book by its cover” and it’s true too… but this doesn’t stop us from doing it. Every day we rely on first impressions when making a majority of our decisions – it isn’t the ‘right’ way to make choices, but unfortunately it is [...]
I’ve been playing a lot more with social media lately and although I have read it many times before, it never really hit-home until I had personally experienced it. SEO, Social Media (and unfortunately most things in this world) is very-much a popularity contest.
Celebrity Endorsement
Most major companies will pay good money to have celebrities [...]
