A few months ago a humorous online prank evolved known as Rick Rolling. The basic premise behind the prank is to trick people into clicking a link of a Rick Astley video by using deceptive anchor text.
For example, here’s the best link bait article you’ll see all year!
By nature I’m a prankster and like [...]
Author Archive for Pete
All I want for Christmas is more traffic
Published by November 5th, 2007 in Keywords and Marketing. 1 CommentYesterday I was out shopping and every store I passed was decked-out with Christmas decorations and promoting sales for the quickly approaching festive season… and you should be doing the same for your website!
Let’s use the most recent holiday – Halloween as an example.
Janet Meiners from Marketing Pilgrim explains how Halloween is big business with [...]
How to have creative linkbait ideas
Published by November 3rd, 2007 in Link Building and Marketing. 1 CommentRecently I was reading an e-newsletter that mentioned Edward De Bono’s book “How to Have Creative Ideas” and the article was so good I thought I’d get myself a copy.
One of the many things that stood-out to me from the book was this excerpt on creativity:
too many people believe creativity is a talent with which [...]
The big news for the last week has been the Google PageRank updates which I mentioned in my last post. The topic still has some hype but fortunately it’s starting to die – I personally like what Lyndoman from CornwallSEO.com had to say on the issue – My Opinion on the Google Page [...]
PageRank broken – is it time to introduce BrinRank?
Published by October 27th, 2007 in Google. 0 CommentsIt’s virtually impossible to navigate your way through a blog or forum on the topic of SEO (even a lot that aren’t) without seeing a post about the second Google PageRank updates (or more accurately downgrades) for the month.
Basically what has happened is a lot of blogs and directories that promote the selling or buying [...]
Google Confirms – Fires are so hot they are ‘On Fire’
Published by October 24th, 2007 in Google. 0 CommentsI was looking through the Google Trends for the last few days and made a staggering discovery – Google has identified that searches done for words pertaining to ‘Fire’ have been particularly ‘HOT’ lately… so hot in fact, that they are ‘On Fire’:
Obviously the trends above are due to the devastating fires occurring throughout the [...]
I’m a few days behind on my blog reading, so some of these post which would usually cover the last 7 days might extend to 10 days and some of the more recent stuff from the last 24 – 48 hours will have to wait until next weeks recap.
I’m a member and fan of SEOMoz [...]
How to make money from SEO without selling SEO services
Published by October 18th, 2007 in Marketing. 14 CommentsThere are roughly 15,000,000 Internet users in Australia which is just over 70% of our total population. 94.4% of these Internet users use search engines to find and access websites each month, yet research shows 54% of Australian business cannot easily be found in Australia’s major search engine – Google!
These statistics were re-enforced earlier today [...]
I was chatting with another local SEO guy today and the topic of Hat’s came-up (black, white, blue, gray and all the variations in-between).
Before I go to much further, it should be known that even though I label myself as a White Hat SEO, I still read about and experiment with some Black Hat techniques. [...]
Once again it’s been a busy week in the blogosphere and here are a bunch of posts that I particularly enjoyed. When I started this post, there were about a dozen more blogs that I was going to mention, but I had to refine the list a little to keep it to a reasonable [...]


