Published by Pete December 11th, 2007
in SEO.
Every month I receive a few enquiries from small businesses who don’t really understand what SEO is, but they know it’s important and want to find-out more… until a price is mentioned and then they run for the hills.
This isn’t because our SEO prices are outlandish – the client simply doesn’t understand how keyword research, [...]
Published by Pete December 4th, 2007
in SEO.
Over the past few posts I’ve discussed some more creative ways to build and bait links, so I thought it was time to go back and cover a basic, yet essential topic – On-Site SEO.
Before I go too much further, I should point-out that there are 200+ factors to be considered when doing a full [...]
Published by Pete November 22nd, 2007
in Keywords and SEO.
What does picking your nose have to do with regularly checking where you rank for your selected keywords?
Both are bad habits but for some reason a lot of people partake in both activities – and to make matters worse, they do it on a daily basis.
Why shouldn’t you check rankings?
Don’t get me wrong – it’s [...]
Published by Pete October 15th, 2007
in SEO.
I was chatting with another local SEO guy today and the topic of Hat’s came-up (black, white, blue, gray and all the variations in-between).
Before I go to much further, it should be known that even though I label myself as a White Hat SEO, I still read about and experiment with some Black Hat techniques. [...]
Published by Pete September 25th, 2007
in Keywords, Local Search and SEO.
If you aren’t familiar with the term Geo Targeting, it’s the method used by search engines to determine where you’re searching from, so they can provide you with (what they think) are the best search results or ads based on your location (ie. country, region/state, city, post/zip code etc.)
How do they do this?
By looking at [...]
Published by Pete September 15th, 2007
in Marketing and SEO.
A lot of Search Optimisers and website owners believe that SEO is purely an online discipline, but a recent study by iProspect and Jupiter Research clearly indicates that offline marketing drives online searches.
In fact, 67% of online search users are driven to search as a result of some offline channel.
This means that [...]
Published by Pete September 11th, 2007
in SEO.
SEOmoz just launched a new linkbait SEO Expert Quiz on their site.
The quiz consists of 75 questions (ranging from basic SEO stuff to some fairly advanced techniques) and takes about 30 minutes to do.
Here’s my score:
SEO Dark Lord – 96%
Are you an SEO Expert?
Now just because it says I’m a Dark [...]
Published by Pete August 17th, 2007
in SEO.
So you’re checking your website statistics you notice that a bulk of the traffic isn’t coming from your index page, but instead your ‘about us’ page or your ’site map’ or even your ‘terms and conditions’ page…
Before I go too much further, I just want to cover a very quick, but crucial point – website [...]
Published by Pete August 9th, 2007
in Google and SEO.
One of the many factors to ranking well in Goolge is the age of your website. Google will always put more faith in a site that has been around for years than one that has just been setup (that doesn’t mean that a brand new website can’t rank well, it just means it will [...]
Published by Pete June 25th, 2007
in SEO.
The SEOmoz website has an article on the most important Google Search Ranking Factors.
I’ll often be asked about Meta Tags, Page Rank and other SEO techneques that were important 5 years ago but not too many people outside the SEO community really know what the current top ranking factors are.
Without going into all the details, [...]