Just before composing this post, I was flicking through YouTube. As always, I went looking for a particular clip and before I knew it, half my morning was gone. Yet despite clicking on a lot of videos, I only really watched the start, perhaps a minute or two, before being distracted by another [...]

Everyone wants more people to click on their website and this is very important – after all, the more clicks you receive, the more sales and enquiries your likely to get, but what a lot of people don’t realise is that a website’s click-through rates can also have an impact on your search engine ranking. [...]