Archive for the 'Web Development' Category

How to appeal to web users with a shorter attention span than a goldfish

Just before composing this post, I was flicking through YouTube. As always, I went looking for a particular clip and before I knew it, half my morning was gone. Yet despite clicking on a lot of videos, I only really watched the start, perhaps a minute or two, before being distracted by another [...]

The blurred line between what is SEO and what isn’t

Just read an interesting post on Ben Wilks’ Blog about SEO and Social Media.
Basically Ben comments on a thread over at WMW which indicates that social media is a waste of time and doesn’t yield a great deal of SEO value.
I both agree and disagree with this.
But before continuing, it’s important to understand what [...]

How to attract more visitors by keeping your staff happy

Everyone wants more people to click on their website and this is very important – after all, the more clicks you receive, the more sales and enquiries your likely to get, but what a lot of people don’t realise is that a website’s click-through rates can also have an impact on your search engine ranking. [...]

If looks could kill… your search rankings

Over the past couple of weeks I’ve been slowly catching-up with my RSS feeds and of the many things I’ve read, there was this post: The Site Was About…uh, It Was Orange? (submitted to SEOmoz by Sarita from Rise Interactive).
The basic premise of the post was that it would be good if search engines [...]

Sometimes venturing won’t gain you anything

Remember the old adage – “nothing ventured, nothing gained”? I think it should be changed to: “planning is required to get the most gain from your ventures” (ok, perhaps that doesn’t quite flow as well as the original, but you get the idea).
Sure, venturing is a very crucial step and without venturing you will [...]

Web traffic – an offline example

I was driving to work this-morning and on the news there was traffic congestion all over the city, and this got me thinking – what causes increased traffic.

In the off-line world, you’ll usually notice traffic increases for a number of reasons:

It could be because a particular area has become increasingly popular – the ‘cool’ place [...]

CSS Image Replacement

Does your website have a menu with nice shinny buttons that are images? If this is the case, those buttons / menu items probably contain text that you and I can understand, but because it’s in image (JPG, GIF or PNG) format, the search engines will have no idea about how to read it.
Even [...]

How to get Google’s attention if you’re a Flasher

Google isn’t a big fan of Flasher’s – and we’re not talking about seedy looking guys in Trench coats, but rather websites that are designed using Flash.
The problem is that Flash is designed to look appealing to human visitors but since search bots like Google, Yahoo! and MSN don’t have eyes, the effect is useless [...]




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