Webmasters looking to build good resources sites and make money out of the traffic that comes. For instance, if you are passionate about chess, you may want to build a website discussing chess strategies. Your main purpose is therefore to have an informational site and you will probably make money by “selling” your traffic to advertisers through various means such as pay-per-click, pay-per-impression, or pay-per-action.

If you are really passionate about chess, you can go a step further and build a blog that will discuss your perspective on chess. This undertaking will involve more work since you will need to write entries on a regular basis if you want to build your readership. Overall, however, the concept is the same as above in terms of monetizing your traffic. You will probably make money by selling your traffic to advertisers.

Jumping from informational sites to sites that sell products/ services now… If you are a manufacturer of board games, your main purpose is not to sell information per se, but to sell your product online. If that is the case, you will monetize your traffic by selling your products and not by “selling” your traffic as is the case for informational sites.