There are over 200 factors used by the search engines to determine where a website will rank within the search results. SiteMost use SEO, SEM, SMM, Website Development and various other strategies to improve internal and external aspects of a website to increase the traffic that the site receives from search engines. Our approach covers a range of online marketing techniques that will best speak to our clients’ clients.
Search Engine Optimisation
SEO is the active practice of optimising a website by improving internal and external aspects in order to increase the traffic that the site receives from search engines. Search Engines remain to be the primary method of finding products and services online. Delivering traffic to a website, and delivering targeted traffic, however, is two different things. SiteMost work on the targeted approach to search engine optimisation. See our blog[for more info on SEO [enquire now button]
Search Engine Marketing
SEM is the process of using online advertising networks to buy traffic to your website. Unlike other forms of online marketing, SEM works via a Pay Per Click (PPC) system, where you pay each time a potential client clicks on your advertisement. SiteMost focus on the conversion rates of these clicks, reducing your costs and increasing your success for such campaigns. [enquire now button]
Social Media Marketing
SMM is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Due to the uptake of social media by the public and private sectors, the search engines are now displaying more social media sites throughout the search results. Creating profiles or pages on social media sites such as Facebook, YouTube, Twitter and Wikipedia are part of a well-rounded digital marketing strategy. SiteMost create profiles, suggest content, increase reach, advise on appropriate dialogue and research opportunities to better use social media.[enquire now button]
We use all of our knowledge of SEO, your business and the way your customers are likely to use your website when embarking on a new development or re-development. Your website is not merely an online greeting card, it is an extension of your business. The image you portray online is as important as the image you portray in person. SiteMost work with you to create an online presence to be proud of.