SEO and Marketing Services

Whether you're having a new website designed or if your sit has been around for yours, it is important to effectively brand and promote the site – what’s the point in having a new website if no one knows that it exists. The following services offered by SiteMost are designed to improve your website’s performance:

Website Audits

There are over 200 factors that the search engines use to determine how your website will rank in the search results. Many of these factors pertain directly to elements within your website. If the search engines are not able to easily identify your important keywords due to a lack of quality content or they have trouble navigating from one page to another, it will seriously limit how your website is ranked.

We won't bore you with too much detail, but here's a very brief list of some of the more important things to look at:

Website content and use of keywords
Navigation structure
Use of title and header tags
Internal linking structure
Page naming conventions
Dynamic URLs
Meta tags

When we conduct an audit on your website we take into consideration the above factors along with many other aspects that may seem minor, but will seriously improve your websites ranking.

Link Building

The most effective way for the search engines to become aware that your website exists is by creating a network of relevant inbound links. In simple terms, an inbound link is a link from another website that points to your site. Another way of looking at it is by thinking of an inbound link as a 'vote' for your website. The more votes you have, the more popular your website will seem to the search engines, and obviously the more popular your site is, the better it will rank.

Having a great network of inbound links is one of the most crucial aspects of ranking well.

This may sound reasonably simple, but unfortunately not all links are counted equally. Links from high profile websites that relate back to your industry are far more valuable than links from random websites (and in some cases, a link from an irrelevant website can sometimes hurt your search rankings).

The team at SiteMost have had years of experience sourcing links for a wide variety of industries. We focus on quality, not quantity and we specifically target the links that will yield the best results for your website.

Copy Writing

Every wondered why your web site doesn't’t seem to attract the quantity of business you initially dreamed of? Or have you noticed that the visitors to your site seem to breeze through without taking the next step – placing an order?

It could be that your copy isn’t compelling enough. It could also be that your copy does not give them a reason to deal with you instead of with your competitors.

At SiteMost we understand that writing copy isn’t everyone’s cup of tea. That’s where we can help. You see, we know what it takes to get prospective customers to take action. We understand their needs and how your site can help them satisfy their needs. We also know that in this day and age, ‘copy is king’ when it comes to getting your site noticed. It’s the copy, after all, that the leading search engines look for when processing search requests.

So how do you think your web site rates now? If you were to do a Google search for your main product, would your site come up on the first page? If not, chances are you are missing out on potential sales.

Pay-Per-Click-Advertising

When you search nearly anything on the internet you will see a group of “Sponsored Listing” (usually down the right-hand side of the page). These listings are called “Pay-Per-Click Advertisements. These advertisements are purchased on a per-click basis, meaning that each time someone clicks on one of the listings, the owner of that advertisement pays the search engine a pre-defined amount of money. If no one clicks, then the advertiser doesn’t pay anything. The amount of money each click costs is determined by the competitiveness of the keywords / search terms that your advertisement relates to.

Directory Submission

An online directory is a website dedicated to a particular topic or industry and is comprised of many links to other sites that relate to its centralised theme. Since “Link Building” (discussed above) is a crucial for the search engines to find your website and establish what topic your website is about, having topical directories link to your site helps further enhance the search engine’s trust in your site. As there are many directories (some quite valuable, others having little or no value) we will review which directories your site will gain the most benefit from and submit your site to them.